Codes and conventions of a music video:
Rap and Hip Hop is a popular genre as it is very popular with teenagers and a younger audience rather than an older generation. This is good as most music listeners are from a younger generation which means it is a genre that they will likely choose over something like Country. This genre is often concept and performance based in the way that the performer is literally rapping the lyrics on screen. They also often use an extra performer to advertise the song. They do this by including a verse that can be sung by another performer, this creates interest as there is more than one performer in the song and so both sets of fans are attracted to the song. These songs are different to the Pop genre as they do not use bright colours and often opt for darker colours like black and reds. They also have darker tone and a more meaningful message which can be inspirational rather than a fun Pop song.
Equipment and budgeting:
Camera - £300
Tripod - £150
Macbook for editing - £800
Editing software (Adobe Premiere Pro CS4) - £100
Props - £50
Lighting equipment - £20
Total budget - £1420
Production roles:
Curtis Fletcher - Main singer and actor
Ahmed Mangera - Secondary singer and producer
Saiful Hussain - Tertiary singer and director
Zuned Cassambai (macmaster) - Cameraman and editor
Diary
6/11/12:
In this lesson we were told to start off by deciding on the groups for our music video production, and then we started to plot down the different possible ideas for our actual music video. We were also told the different deadlines for this unit and the way that we should approach our work.
13/11/12:
In this lesson we started to do the work on our blogs.
27/11/12:
In this lesson we added things to our individual blogs like the different types of music video and the way that they can appeal to different people that would listen to the actual music video
4/12/12:
In this lesson we went over the different genres of music videos and the different types of music videos.
11/12/12:
In this lesson we did more work on our individual blogs and we added things like the different techniques that are used in music videos to make the videos attractive to people that are viewing them. We also went over a few music videos and how you can analyse them to know the target audience the genre and different messages of the music video.
18/12/12:
In this lesson we added things to our individual blogs like the ways that the lyrics of a certain song can be analysed to understand the possible meanings of the lyrics and they can differ to the music video itself.
25/12/12:
In this lesson we started our pre production for the music video so we can have a planned and organised way to carry out the different procedures that we need to do for our actual video filming.
01/01/13:
In this lesson we carried on to do the pre production blogger work for our music video like the mood board, music performers emotions, style, music style, etc.
08/01/13:
In this lesson we spent our time planning the storyboard for our music video and we also finalised all the work that is needed on the individual blogs.
15/01/13:
In this lesson we went to the locations for our music video and filmed our opening sequence, which consists of the locations that are shown together. The locations will be panned and then will be joint together as one large pan.
22/01/13:
In this lesson we went to on of the locations from our music video and as it was snowing we decided that we could take some good footage that could be used in the music video. We spent the allocated time filming us doing some activity in the snow.
29/01/13:
In this lesson our group carried on filming and went to swanswell park and filmed the main person for our music video. We filmed him singing along to the song(lip syncing), we also filmed him sitting down and singing and walking and singing.
05/02/13:
13/11/12:
In this lesson we started to do the work on our blogs.
27/11/12:
In this lesson we added things to our individual blogs like the different types of music video and the way that they can appeal to different people that would listen to the actual music video
4/12/12:
In this lesson we went over the different genres of music videos and the different types of music videos.
11/12/12:
In this lesson we did more work on our individual blogs and we added things like the different techniques that are used in music videos to make the videos attractive to people that are viewing them. We also went over a few music videos and how you can analyse them to know the target audience the genre and different messages of the music video.
18/12/12:
In this lesson we added things to our individual blogs like the ways that the lyrics of a certain song can be analysed to understand the possible meanings of the lyrics and they can differ to the music video itself.
25/12/12:
In this lesson we started our pre production for the music video so we can have a planned and organised way to carry out the different procedures that we need to do for our actual video filming.
01/01/13:
In this lesson we carried on to do the pre production blogger work for our music video like the mood board, music performers emotions, style, music style, etc.
08/01/13:
In this lesson we spent our time planning the storyboard for our music video and we also finalised all the work that is needed on the individual blogs.
15/01/13:
In this lesson we went to the locations for our music video and filmed our opening sequence, which consists of the locations that are shown together. The locations will be panned and then will be joint together as one large pan.
22/01/13:
In this lesson we went to on of the locations from our music video and as it was snowing we decided that we could take some good footage that could be used in the music video. We spent the allocated time filming us doing some activity in the snow.
29/01/13:
In this lesson our group carried on filming and went to swanswell park and filmed the main person for our music video. We filmed him singing along to the song(lip syncing), we also filmed him sitting down and singing and walking and singing.
05/02/13:
In this lesson we carried on filming to get the final clips for our music video.
12/02/13:
In this lesson we started our editing to see wether or not we needed to get anymore clips for our music video production.
19/02/13:
We made a good start to our music video editing and we then decided that we needed to get some more footage to allow for the music video to be more complete.
26/02/13:
In this lesson we planned the location for our extra filming that was needed and then we finished of the editing of the existing clips.
05/03/13:
In this lesson we stayed after school to get some footage to finish off the video.
12/03/13:
In this lesson we finished the editing of the music video. We then made sure that our blogs were up to date.
Location list:
Swanswell park
Primrose hill park
Redhouse park
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